The search for bleach...

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The search for bleach...

Postby Kevin » Wed Oct 07, 2009 11:21 am

CafeMom Caters to Growing Number of Gaming Mothers

"CafeMom is launching a section of its online community dedicated to casual games, a pastime that has found a surprisingly strong following among stay-at-home mothers.

"The CafeMom Games section has been launched in partnership with game developer Arkadium. So far the area has more than 20 games, some of which are sponsored by -- and deeply integrated with -- brands like Clorox and Bounce.

"For example, a laundry-themed scavenger hunt game sponsored by Clorox rewards players for finding, among other things, bottles of Clorox."

"Clorox was integrated as a special bonus item, so moms on the site were always talking about the product," Paul Bannister, EVP of, said. "They're like, 'Where is the Clorox?' and 'I need some Clorox,' 'Go get it here!'" It works if you have the brand integrated in a way that makes sense."
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