New York Times spoofs itself on Gehry software...

Talk about architecture, building, and general media, marketing, and advertising. For both online and dead-tree publishing. Bring your examples, news, philosopy, challenges, Q&A. Readers, writers, editors, publishers, agencies all welcome.

New York Times spoofs itself on Gehry software...

Postby Kevin » Thu Feb 12, 2009 6:34 pm

Frank Gehry’s Software Keeps Buildings on Budget
http://www.nytimes.com/2009/02/11/business/11gehry.html

When Bruce Ratner hired Frank Gehry in 2004 to design a wrinkled-looking 76-story residential skyscraper in Manhattan near the Brooklyn Bridge, the market for eye-popping luxury condominiums was booming, and the world-class architect’s multimillion-dollar fees probably seemed relatively insignificant. Now, however, the economy is crumbling, the building is envisioned as rental apartments and Mr. Gehry is bringing a more potent tool to control costs than most architects can deliver.

For the Forest City Ratner Companies, the developer of Beekman Tower, the project will test the idea that an architect can provide powerful (and expensive) modeling software to help keep costs down. Using the software, fabricators have produced a facade with various textures at a price that Mr. Gehry says does not exceed what a developer would pay to build a conventional boxy building of similar dimensions.


Yeah, sure, the Gehry shop is really a paragon in design/build cost control...

What the !@#$%^&* are they smoking over there in the Piano building?

Surely they're not just printing the press releases...
User avatar
Kevin
Site Admin
 
Posts: 1885
Joined: Tue Apr 13, 2004 6:59 pm
Location: Eugene, Oregon

Return to Publishing and Media Discussion

Who is online

Users browsing this forum: No registered users and 2 guests

User Control Panel

Login

Who is online

In this forum zone there are 2 users online :: 0 registered, 0 hidden and 2 guests (based on users active over the past 5 minutes)
Most users ever online was 593 on Sat May 26, 2018 5:18 pm

Users browsing this forum: No registered users and 2 guests
DesignCommunity   ·   ArchitectureWeek   ·   Great Buildings   ·   Archiplanet   ·   Books   ·   Blogs   ·   Search
Special thanks to our sustaining subscribers Building Design UK, Building Design News UK, and Building Design Tenders UK.