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Do you think that architects and architectural firms should use marketing strategies? Yes, I have marketing strategies for my firm  90%  [ 10 ] Yes, I intend in the future to build a marketing strategy  0%  [ 0 ] No, architects'work must speak for themselves  0%  [ 0 ] No, marketing is for the shoesellers  9%  [ 1 ] What is marketing?  0%  [ 0 ] I dunno and don't want to think about  0%  [ 0 ] Do I really have to answer that?  0%  [ 0 ] Total Votes : 11
Author	Message
trilitica Joined: 13 Oct 2005 Posts: 122 Location: Bucharest, Romania	Posted: Wed Feb 15, 2006 2:04 pm    Post subject: I've got more than 20 contracts from my webpage last year. Actully I've got only 2 projects from other sources. Right now I have other 2 clients recomended by Internet clients and other 2 that will soon sign contracts. The Internet really really works. _________________ Octavian Ungureanu, architect TRILITICA FRAME Architecture & Engineering Bucharest, Romania www.trilitica.ro - in Romanian www.building-design.ro - in English
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trilitica Joined: 13 Oct 2005 Posts: 122 Location: Bucharest, Romania	Posted: Wed Feb 15, 2006 2:11 pm    Post subject: Oh... How they come? 1. They never look for you on the Internet. They don't know you, don't care about you and don't care what your offer is. They are looking only for informations regarding their need (to build in our case). If they find in your webpage valuable informations about that.... 2. You need a good trafic on your site.... So you don't have to link your page to the web directories, but to other sites that are visited by your target. 3. You need to build trust: You need to be perceived as having a great level of expertize. They need to see your picture, your designs, your stories, your testimonials, your articles.... 4. Get them at your office and sell them your services.... It was a work of months but it really started to work.... The only problem is that I targeted mostly small projects (houses).... _________________ Octavian Ungureanu, architect TRILITICA FRAME Architecture & Engineering Bucharest, Romania www.trilitica.ro - in Romanian www.building-design.ro - in English
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mx2 millennium club Joined: 18 Jan 2006 Posts: 1977 Location: Miami, Florida	Posted: Wed Feb 15, 2006 3:26 pm    Post subject: Yeah, I know how that would work for residential projects but we only do commercial (mostly) work...residential only when we have to or as a favor...and large corporations do not rely on webpages to find architects. Unless I'm missing something. What did u link your page to? mx2 _________________ *Art of Architecture: The conscious use of skill and creative imagination in the production of an aesthetic building. *Science of Architecture: The calculated use of technical skill and knowledge in the construction of a functional building.
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trilitica Joined: 13 Oct 2005 Posts: 122 Location: Bucharest, Romania	Posted: Wed Feb 15, 2006 7:35 pm    Post subject: I've wrote a few articles... Offered for free to realestate websites, constructions portals... For commercial is the same.... Usually a person from the firm has to find what they need to build.... so he searches for buildings, costs, land...etc For firms is the same.... you adress to people.... Employes try to get noticed and sugest relevant documents that they could get.... It's the information again that is more important than other think... I've got comercial projects too.... Even that I targeted on residential... I am starting right now the marketing plan for comercial design... I will keep you in touch if you're interested.... _________________ Octavian Ungureanu, architect TRILITICA FRAME Architecture & Engineering Bucharest, Romania www.trilitica.ro - in Romanian www.building-design.ro - in English
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Michael Line Joined: 03 Feb 2006 Posts: 11 Location: BELLINGHAM WASHINGTON	Posted: Thu Feb 16, 2006 7:59 pm    Post subject: Quote: Troll posting blocked — the moderators _________________ MICHAEL LINE
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mx2 millennium club Joined: 18 Jan 2006 Posts: 1977 Location: Miami, Florida	Posted: Thu Feb 16, 2006 10:07 pm    Post subject: Yes Trilith, please keep me informed. I am very curious about the differences in strategies because we essentially did the same thing you mentioned (ie, links, articles, even offer free consultations, etc)...perhaps the market is too big here in the US, but somehow I don't think that's it. Again, I wish their was a poll of some sorts with this data...any information will help, although ironically right now is a bad time. We have way too much work and not enough employees...in fact it's apparantly a growing problem down here. Qualified draftsmen and architects are hard to find and hire. But that's a good problem... mx2 _________________ *Art of Architecture: The conscious use of skill and creative imagination in the production of an aesthetic building. *Science of Architecture: The calculated use of technical skill and knowledge in the construction of a functional building.
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trilitica Joined: 13 Oct 2005 Posts: 122 Location: Bucharest, Romania	Posted: Fri Feb 17, 2006 10:48 am    Post subject: Same situation here.... Extremly bussy.. _________________ Octavian Ungureanu, architect TRILITICA FRAME Architecture & Engineering Bucharest, Romania www.trilitica.ro - in Romanian www.building-design.ro - in English
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trilitica Joined: 13 Oct 2005 Posts: 122 Location: Bucharest, Romania	Posted: Sun Mar 19, 2006 3:40 pm    Post subject: Well....the new site is posted there. But only since 2 days ago. www.trilitica.com What hapened with Michael Line's posts? I see that they are blocked by moderators... Strange! _________________ Octavian Ungureanu, architect TRILITICA FRAME Architecture & Engineering Bucharest, Romania www.trilitica.ro - in Romanian www.building-design.ro - in English
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