|
View previous topic :: View next topic
|
| Do you think that architects and architectural firms should use marketing strategies? |
| Yes, I have marketing strategies for my firm |
|
90% |
[ 10 ] |
| Yes, I intend in the future to build a marketing strategy |
|
0% |
[ 0 ] |
| No, architects'work must speak for themselves |
|
0% |
[ 0 ] |
| No, marketing is for the shoesellers |
|
9% |
[ 1 ] |
| What is marketing? |
|
0% |
[ 0 ] |
| I dunno and don't want to think about |
|
0% |
[ 0 ] |
| Do I really have to answer that? |
|
0% |
[ 0 ] |
|
| Total Votes : 11 |
|
| Author |
Message |
TLWalkerAIA
Joined: 16 Apr 2004
Posts: 130
Location: Seattle Washington, USA
|
 Posted: Sat Feb 04, 2006 5:08 pm Post subject: |
    |
|
PLEASE TRY to get it into your mind That I AM NOT saying ARCHITECTURE IS ALL SCIENCE!
I am saying it is both the ART and SCIENCE of building.
_________________
Terry L. Walker, AIA
Terry L. Walker, Architects
terry.walker20@verizon.net |
|
| Back to top |
|
 |
trilitica
Joined: 13 Oct 2005
Posts: 122
Location: Bucharest, Romania
|
| Posted: Wed Feb 08, 2006 6:04 am Post subject: |
|
|
I like the way that ideas from one topic spread to others...
_________________
Octavian Ungureanu,
architect
TRILITICA FRAME
Architecture & Engineering
Bucharest, Romania
www.trilitica.ro - in Romanian
www.building-design.ro - in English |
|
| Back to top |
|
|
Michael Line
Joined: 03 Feb 2006
Posts: 11
Location: BELLINGHAM WASHINGTON
|
| Posted: Fri Feb 10, 2006 10:20 pm Post subject: |
|
|
| Quote: | Troll posting blocked
— the moderators |
_________________
MICHAEL LINE |
|
| Back to top |
|
|
mx2
millennium club
Joined: 18 Jan 2006
Posts: 1977
Location: Miami, Florida
|
| Posted: Sat Feb 11, 2006 10:41 am Post subject: |
|
|
Walker is by far one of the best thinkers in this forum and it certainly is not my intent to harrass him. I suppose I am simply not of the same caliber and can not speak his language. But I do understand his concepts and simply was furthering the discussion. Perhaps my mistake is just that, I am trying to hard to keep up. My real point of discussion about good architecture was that the original question was in reference to the differentiation...sorry, the differences between good and great (other thread). In this thread we were discussing marketing architecture and ended up discussing both topics. I thought Walker was doing great defending himself...he shut me up. His last post about marketing was excellent and I suppose I should have given him his kudos...byt the way Mr. Line, what's your take on marketing in architecture. I have yet to hear one idea spring from your great mind.
mx2
_________________
*Art of Architecture: The conscious use of skill and creative imagination in the production of an aesthetic building.
*Science of Architecture: The calculated use of technical skill and knowledge in the construction of a functional building. |
|
| Back to top |
|
|
trilitica
Joined: 13 Oct 2005
Posts: 122
Location: Bucharest, Romania
|
| Posted: Sun Feb 12, 2006 9:52 am Post subject: |
|
|
We twist others' sayings and we are twisted becouse the subjects are to sophisticated. We all tend to be rethoric and sometime we overeacting to a particular aspect.
Actually, if we follow everything said in this forum, we express similar ideas.
I agree with Mr.Walker that architecture needs a serious aproach to get quality. Great architectural projects could be compromised by the lack of dimensioning, let's say....
I disagree with everyone who defines great architecture as a sculptural object.
I disagree with everyone who defines great architecture as a list to check of phisical qualities.
But I agree that great architecture has phisical qualities and can be perceived as a sculptural object. It's just not all of it....
Mx2 is more pasionate and Mr. Walker more selfconfident. Sometimes I see too manyy deep that others see too, but they just treat them and understand them in diferent ways...
Each of us see diferent things as more important, in fact all of them are important.
_________________
Octavian Ungureanu,
architect
TRILITICA FRAME
Architecture & Engineering
Bucharest, Romania
www.trilitica.ro - in Romanian
www.building-design.ro - in English |
|
| Back to top |
|
|
mx2
millennium club
Joined: 18 Jan 2006
Posts: 1977
Location: Miami, Florida
|
| Posted: Sun Feb 12, 2006 3:58 pm Post subject: |
|
|
Hey tril,
Moving on, and totally off subject of the original thread...I'm still not convinced I understand what 'great' architecture is myself. Walker pretty much covered everything about good architecture and I am under the impression that good architecture "done well" falls into the real of great..but haven't heard why. What takes the science and art of architecture into the elevated realm? Is it by accident? Can great architecture be pre-conceived...prescribed even? And who determines what is great? Previosuly I was saying Vitrivius had defined the standards of architecture and for so long that to be agreat was to be true to the orders as prescribed. But that idea was tossed out with the advent of modernism...which now seemingly, seems to be more of a laissz-faire "structure", where "new" is the goal. Invention is lauded whereas repetition is not. I was impressed with the idea that creating quality projects through the balance of art and science is enough...that it's the whole point and there's nothing else to it. That even greatness is not to be attained...only to be awared after the fact, if merited. Its seems to be the most reasonable approach at least. Thoughts?
mx2
_________________
*Art of Architecture: The conscious use of skill and creative imagination in the production of an aesthetic building.
*Science of Architecture: The calculated use of technical skill and knowledge in the construction of a functional building. |
|
| Back to top |
|
|
trilitica
Joined: 13 Oct 2005
Posts: 122
Location: Bucharest, Romania
|
| Posted: Mon Feb 13, 2006 4:03 am Post subject: |
|
|
I think Vitruvius and Palladio later and other same doctrines even that try to describe greatness, actually they are just seting some standards.
A roof that doesn't leak is not important for good or great architecture, it's just the minimal standard, right? Everything under those standards are just deficient buildings.
So i don't think it's enough to be correct, even for the good architecture. I define the "good" architecture those buildings that when you see them you really tell yourself: "good work" or "nice"..... So it is something over the minimal standards....
Same for "great" architecture. I call great architecture those that are improving the quality of life by introducing new standards. That is why I used as example the Greek Theatre.... The Greek theatre is the base of the modern theatre, conference hall..... You name it. Before the Greek theatre was invented, they used to have theatre shows on a hill. The theatre really transformed the way that theatre shows are made.
The same way.... Le Corbusier had great architecture introducing a new level on functionality aproach. Rietveld did the same with the Schroeder House introducing a new level of standards in the modern life style with the space that could be transformed by moving the walls.... right?
I think great architecture is inovative but not due to the use of new materials or structures, but introducing new levels of standards in the life style.
I use to talk about houses more becouse I think the residential projects are one of the most complex programs becouse our day by day life is extremly complex and very hard to describe. This is why most of the forms and theories fluorished around the rezidential programs.
If there was a controvercy with Mr. Walker... it was in that sense. Actually Mr. Walker on other posts talk about the importance of the soul and perceptions.
I still think that basically the same things can be described and aproached in many ways.... You can talk about soul, psychology, or life standards. All of the three concepts mentioned actually interfere. When we don't have a theory outside the architecture that could give us a exhaustiv model of the human spirit/soul/aspirations, we can't find unifying theories about architecture. Becouse all the architectural theories, even the most artistic or the most scientific, had to start from an understanding of human beeing.
That is why new theories and all theories in architecture actually introduce new aspects or renew old interpretations, but none of them is exhaustiv.
I dunno if Exhaustiv is an English word too, so I have to say that exhaustiv is something that lists all the carachteristic of a subject.
_________________
Octavian Ungureanu,
architect
TRILITICA FRAME
Architecture & Engineering
Bucharest, Romania
www.trilitica.ro - in Romanian
www.building-design.ro - in English |
|
| Back to top |
|
|
trilitica
Joined: 13 Oct 2005
Posts: 122
Location: Bucharest, Romania
|
| Posted: Mon Feb 13, 2006 4:04 am Post subject: |
|
|
We really messed up the topics....
_________________
Octavian Ungureanu,
architect
TRILITICA FRAME
Architecture & Engineering
Bucharest, Romania
www.trilitica.ro - in Romanian
www.building-design.ro - in English |
|
| Back to top |
|
|
solidred
Joined: 05 Jan 2006
Posts: 728
Location: Scotland
|
| Posted: Mon Feb 13, 2006 5:34 am Post subject: |
|
|
| That's why I dared not reply before, given the heat generated lately!!! |
|
| Back to top |
|
|
mx2
millennium club
Joined: 18 Jan 2006
Posts: 1977
Location: Miami, Florida
|
| Posted: Mon Feb 13, 2006 10:03 am Post subject: |
|
|
Sorry...I'm guilty as charged. Should we go back to marketing? I think Walker nailed it actually, marketing our services that is...but the continuation and off-topic discussions are still very interesting...
mx2
_________________
*Art of Architecture: The conscious use of skill and creative imagination in the production of an aesthetic building.
*Science of Architecture: The calculated use of technical skill and knowledge in the construction of a functional building. |
|
| Back to top |
|
|
trilitica
Joined: 13 Oct 2005
Posts: 122
Location: Bucharest, Romania
|
| Posted: Tue Feb 14, 2006 7:09 am Post subject: |
|
|
I ruined my own topic  (
_________________
Octavian Ungureanu,
architect
TRILITICA FRAME
Architecture & Engineering
Bucharest, Romania
www.trilitica.ro - in Romanian
www.building-design.ro - in English |
|
| Back to top |
|
|
chrispy18
Joined: 26 Jan 2006
Posts: 37
Location: Switzerland
|
| Posted: Wed Feb 15, 2006 5:28 am Post subject: |
|
|
| oh, by the way, am i the ONLY person against marketing? daaamn... too much advertisement is annoying, we already have too much, now you want to create even more??? |
|
| Back to top |
|
|
mx2
millennium club
Joined: 18 Jan 2006
Posts: 1977
Location: Miami, Florida
|
| Posted: Wed Feb 15, 2006 6:23 am Post subject: |
|
|
Advertising is only one form of marketing and is definitely annoying at times. And in my opinion is probably the weakest form of marketing for architects. I mean where do you place an ad? On tv? On radio? Newspapers? Magzines maybe but then as I always ask, what's the clientele that we would want? Somehow we want to get right at the group of people who need our services and bottom line, these are people with large budgets for real estate/construction/business...
mx2
_________________
*Art of Architecture: The conscious use of skill and creative imagination in the production of an aesthetic building.
*Science of Architecture: The calculated use of technical skill and knowledge in the construction of a functional building. |
|
| Back to top |
|
|
trilitica
Joined: 13 Oct 2005
Posts: 122
Location: Bucharest, Romania
|
| Posted: Wed Feb 15, 2006 1:02 pm Post subject: |
|
|
Talking about ads....
Best ads should be the most targeted ones....
That means finding people or companies that are willing to build in the near future.
So the radio, tv and maybe the magazines are too general.
The Internet give us the possibility to adress very precisly to the cathegories mentioned.
_________________
Octavian Ungureanu,
architect
TRILITICA FRAME
Architecture & Engineering
Bucharest, Romania
www.trilitica.ro - in Romanian
www.building-design.ro - in English |
|
| Back to top |
|
|
mx2
millennium club
Joined: 18 Jan 2006
Posts: 1977
Location: Miami, Florida
|
| Posted: Wed Feb 15, 2006 1:44 pm Post subject: |
|
|
I wish I could find a poll from architects that shows how many jobs they pull from internet, ie. webpage. In 10 years, we've gotten one. It's more of an electronic brochure. Rather than spend thousands on brochures, the web replaces that. But to get people to our web site who will spend real money on real projects real soon is not a passive strategy. That's where the real marketing comes into play. What is it? I'm not sure...hoping you guys could help. 
mx2
_________________
*Art of Architecture: The conscious use of skill and creative imagination in the production of an aesthetic building.
*Science of Architecture: The calculated use of technical skill and knowledge in the construction of a functional building. |
|
| Back to top |
|
|
|
blogger
del.icio.us
digg
slashdot
