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rgrbic
Joined: 07 May 2004
Posts: 1
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 Posted: Fri May 07, 2004 7:31 am Post subject: Architectural Contact Help |
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Good morning.
I am in the building supply industry and we are discussing the creation of an Architectural Division that would focus strictly on Architects and commercial development, in addition to our bread and butter of residential construction.
My question is, how do we get a foot in the door of an architect? What are some things that we could do that would set us apart from any other building supply company? Our product line is brick, block, and masonry supplies in Michigan.
Thanks in advance for your assistance,
Bob |
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carl burns
Joined: 08 May 2004
Posts: 1
Location: nj
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| Posted: Sat May 08, 2004 11:43 am Post subject: |
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| Aside from the merits of the products themselves, it seems likely that companies which take the time / money to organize their product information, present it clearly and if possible beautifully, and easy to navigate through, understand and use...well they will get architects specifying their products. Design is always carried out under the pressure of time. If an architect can be assured of using a good, perhaps beautiful material, specifying it correctly, and can do it without much fuss, it tends to become an attractive material to use. It does help if there are some intrinsic qualities to the material too... |
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Kevin
Site Admin
Joined: 13 Apr 2004
Posts: 1086
Location: Eugene, Oregon
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| Posted: Sat May 08, 2004 12:48 pm Post subject: how to reach busy design professionals? |
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Free advice (as requested), for what it is worth:
Advertise in ArchitectureWeek for direct access to the most open-minded design professionals, using geographical targeting to focus directly on your local region. As well as sponsoring these forums, ArchitectureWeek is the most visited architectural media site on the web.
http://www. ArchitectureWeek.com/media_kit.html
And have a good web site to back up your outreach efforts, with a professional section that provides a clear service and value proposition tailored for design professionals specifically.
As Carl said, "...companies which take the time / money to organize their product information, present it clearly and if possible beautifully, and easy to navigate through, understand and use...well they will get architects specifying their products."
To understand that, you should keep asking those questions! How do architects make product choices?
Consider that busy professional decision-makers may not often have time to site down and talk with you. Hence the real value of 1) getting your info into their office library, without necessarily taking their time on the way, and 2) having it twinkling under their nose where they already go on the web (i.e., ArchWeek, etc.) - so when the day comes that they have a need, you're right at hand.
Developing real mind-share is a gradual process. Approach it from more than one direction, at more than one level. Do more of what works, and less of what doesn't. Test and learn as you go. Anyway, you already know that. Good luck! |
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